Effective as of 1st April 2026, the move toward 40% recycled content, particularly in food and beverage packaging, creates a clear direction for the industry and a more predictable demand environment for recycled materials. In doing so, it begins to address one of the long-standing barriers in the recycling ecosystem: inconsistent demand.
Read MoreThe fashion industry’s embrace of recycled polyester is a shift in how industries think about materials, people and responsibility. Plastic-recovery, textile production and social inclusion are now a part of the same story of circularity and purpose.
For supply-chains, this means recognising plastic waste as a valuable resource. For brands, it means aligning material-choices with genuine impact, not just marketing. For communities, it means opportunity, dignity and participation in a global movement for change.
Read MoreAs regulators ease pressure or shift priorities, many businesses quietly reduce their ESG oversight. But the risks don’t fade just because the rules do. When scrutiny drops, blind spots widen. And those blind spots whether in labour practices, environmental safety, or supplier integrity can cost companies far more than compliance ever did.
Read MoreFrom January 2026, PET beverage bottles sold in Japan will be required to contain at least 15% recycled plastic by weight to receive official certification. Along with this, the Ministry of Economy, Trade and Industry (METI) has mandated a new set of design criteria: bottles must be colourless, labels must be easily separable, and caps must exclude PVC.
Read MoreAccording to the World Bank, the global financing gap to achieve a circular plastics economy ranges from USD 426 billion to USD 1.2 trillion by 2040. Plastic credits offer a scalable pathway to channel corporate and institutional capital directly into verified waste recovery and recycling projects.
Read MoreRecent projections from Precedence Research show that the rPET market is on track to grow from USD 12.76 billion in 2025 to USD 26.78 billion by 2034, representing a compound annual growth rate (CAGR) of 8.53%. This isn’t incremental growth, it’s a doubling of market value within a single decade.
Read MoreOver the last decade, we’ve worked to connect those waste collectors who are often unrecognized, underpaid, and excluded from the formal economy to some of the biggest brands in the world. We built this through a fully traceable, Fair Trade-verified supply chain that offers dignity, income stability, and transparency.
Read MorePlastic is one of the most versatile and cost-effective packaging materials ever developed. It’s lightweight, durable, and scalable. But we’re managing it like a single-use liability rather than a long-term asset.
Currently, less than 20% of global plastic waste is recycled. The rest ends up in landfills, incinerators, or worse leaking into the environment. That’s more than a sustainability issue; it’s a glaring failure in resource utilization and material recovery.
Read MoreAccording to the Meridian Institute’s Model Framework for Inclusive Waste Picker Integration, informal waste workers are the foundation of waste management systems in many parts of the world—especially in the Global South. The framework emphasizes the need to move from extractive systems (where workers are used but excluded) to models that promote:
Read MoreIn a recent global study by Aura, nearly 40% of consumers said they abandoned a purchase because the packaging wasn’t sustainable. This signals a fundamental change in how people perceive packaging—not as a throwaway utility, but as part of the product’s value and impact.
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