Over the last decade, we’ve worked to connect those waste collectors who are often unrecognized, underpaid, and excluded from the formal economy to some of the biggest brands in the world. We built this through a fully traceable, Fair Trade-verified supply chain that offers dignity, income stability, and transparency.
Read MorePlastic is one of the most versatile and cost-effective packaging materials ever developed. It’s lightweight, durable, and scalable. But we’re managing it like a single-use liability rather than a long-term asset.
Currently, less than 20% of global plastic waste is recycled. The rest ends up in landfills, incinerators, or worse leaking into the environment. That’s more than a sustainability issue; it’s a glaring failure in resource utilization and material recovery.
Read MoreAccording to the Meridian Institute’s Model Framework for Inclusive Waste Picker Integration, informal waste workers are the foundation of waste management systems in many parts of the world—especially in the Global South. The framework emphasizes the need to move from extractive systems (where workers are used but excluded) to models that promote:
Read MoreIn a recent global study by Aura, nearly 40% of consumers said they abandoned a purchase because the packaging wasn’t sustainable. This signals a fundamental change in how people perceive packaging—not as a throwaway utility, but as part of the product’s value and impact.
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