Posts tagged SustainableBrands
The Hidden Risks of ESG Complacency: Why Standing Still Could Be the Biggest Reputational Risk of All

As regulators ease pressure or shift priorities, many businesses quietly reduce their ESG oversight. But the risks don’t fade just because the rules do. When scrutiny drops, blind spots widen. And those blind spots whether in labour practices, environmental safety, or supplier integrity can cost companies far more than compliance ever did.

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The Rise of Recycled PET (rPET): Market to Double by 2034 and What It Means for Brands

Recent projections from Precedence Research show that the rPET market is on track to grow from USD 12.76 billion in 2025 to USD 26.78 billion by 2034, representing a compound annual growth rate (CAGR) of 8.53%. This isn’t incremental growth, it’s a doubling of market value within a single decade.

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Consumer Shift: The Rise of Plastic-Free & Waste-Sensitive Shopping Trends

In a recent global study by Aura, nearly 40% of consumers said they abandoned a purchase because the packaging wasn’t sustainable. This signals a fundamental change in how people perceive packaging—not as a throwaway utility, but as part of the product’s value and impact.

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