Effective as of 1st April 2026, the move toward 40% recycled content, particularly in food and beverage packaging, creates a clear direction for the industry and a more predictable demand environment for recycled materials. In doing so, it begins to address one of the long-standing barriers in the recycling ecosystem: inconsistent demand.
Read MoreOver the last decade, we’ve worked to connect those waste collectors who are often unrecognized, underpaid, and excluded from the formal economy to some of the biggest brands in the world. We built this through a fully traceable, Fair Trade-verified supply chain that offers dignity, income stability, and transparency.
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