From January 2026, PET beverage bottles sold in Japan will be required to contain at least 15% recycled plastic by weight to receive official certification. Along with this, the Ministry of Economy, Trade and Industry (METI) has mandated a new set of design criteria: bottles must be colourless, labels must be easily separable, and caps must exclude PVC.
Read MoreIn a recent global study by Aura, nearly 40% of consumers said they abandoned a purchase because the packaging wasn’t sustainable. This signals a fundamental change in how people perceive packaging—not as a throwaway utility, but as part of the product’s value and impact.
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