Posts tagged BrandSustainability
Japan’s 15% PET Bottle Rule Is Redefining Circularity and Forcing the World to Rethink How (and Who) Makes Recycling Possible

From January 2026, PET beverage bottles sold in Japan will be required to contain at least 15% recycled plastic by weight to receive official certification. Along with this, the Ministry of Economy, Trade and Industry (METI) has mandated a new set of design criteria: bottles must be colourless, labels must be easily separable, and caps must exclude PVC.

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Consumer Shift: The Rise of Plastic-Free & Waste-Sensitive Shopping Trends

In a recent global study by Aura, nearly 40% of consumers said they abandoned a purchase because the packaging wasn’t sustainable. This signals a fundamental change in how people perceive packaging—not as a throwaway utility, but as part of the product’s value and impact.

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