Effective as of 1st April 2026, the move toward 40% recycled content, particularly in food and beverage packaging, creates a clear direction for the industry and a more predictable demand environment for recycled materials. In doing so, it begins to address one of the long-standing barriers in the recycling ecosystem: inconsistent demand.
Read MoreThe fashion industry’s embrace of recycled polyester is a shift in how industries think about materials, people and responsibility. Plastic-recovery, textile production and social inclusion are now a part of the same story of circularity and purpose.
For supply-chains, this means recognising plastic waste as a valuable resource. For brands, it means aligning material-choices with genuine impact, not just marketing. For communities, it means opportunity, dignity and participation in a global movement for change.
Read MoreRecent projections from Precedence Research show that the rPET market is on track to grow from USD 12.76 billion in 2025 to USD 26.78 billion by 2034, representing a compound annual growth rate (CAGR) of 8.53%. This isn’t incremental growth, it’s a doubling of market value within a single decade.
Read MoreOver the last decade, we’ve worked to connect those waste collectors who are often unrecognized, underpaid, and excluded from the formal economy to some of the biggest brands in the world. We built this through a fully traceable, Fair Trade-verified supply chain that offers dignity, income stability, and transparency.
Read MorePlastic is one of the most versatile and cost-effective packaging materials ever developed. It’s lightweight, durable, and scalable. But we’re managing it like a single-use liability rather than a long-term asset.
Currently, less than 20% of global plastic waste is recycled. The rest ends up in landfills, incinerators, or worse leaking into the environment. That’s more than a sustainability issue; it’s a glaring failure in resource utilization and material recovery.
Read MoreEPR is a policy approach that makes producers responsible for the environmental footprint of their products from creation to disposal. It compels companies to actively manage, collect, and recycle waste from their products, fostering sustainable production and consumption patterns. Key components of EPR include lifecycle accountability, encouraging sustainable product design, and reducing environmental impact through a circular economy approach.
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