While the label “100% recyclable” has become increasingly common, it is based on a technical definition that does not always translate into real-world outcomes. According to the Organisation for Economic Co-operation and Development, only around 9% of plastic waste globally is actually recycled, highlighting a significant gap between theoretical recyclability and practical recovery.
Read MoreOver the last decade, we’ve worked to connect those waste collectors who are often unrecognized, underpaid, and excluded from the formal economy to some of the biggest brands in the world. We built this through a fully traceable, Fair Trade-verified supply chain that offers dignity, income stability, and transparency.
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