Replacing virgin plastic with recycled plastic sounds simple on paper. But for procurement teams and packaging managers, it's anything but plug-and-play. The shift touches everything from supply chains and sourcing protocols to compliance, certifications, and consumer-facing narratives.
Read MorePackaging and Packaging Waste Regulation (PPWR) is a complete overhaul of the way brands design, source, and manage packaging materials. Replacing the outdated Packaging Directive, PPWR enforces stricter, standardized rules across all EU member states. With just 18 months to comply, the time for action is now.
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