DIGITAL MARKETING MANAGER

 
 

Department: Marketing
Location: Bengaluru, India
Reports To: Marketing Manager
Nature of Role: Hybrid (with occasional travel)

Role Summary

We are looking for a Digital Marketing Manager (4–6 years’ experience) who can own strategy and execution across social media, leadership communication, public relations, influencer partnerships, and integrated marketing campaigns.

This role is ideal for someone who has grown beyond execution-only roles but still enjoys being hands-on, working closely with leadership, and shaping how purpose-led stories are told digitally.

Key Responsibilities

1. Digital & Social Media Management

  • Own social media strategy and execution for:

    • Plastics For Change brand channels

    • Leadership / founder profiles (LinkedIn-focused)

  • Define content pillars, tone of voice, and platform strategies

  • Translate leadership insights, field stories, certifications, and partnerships into compelling digital narratives

  • Manage content calendars, publishing, community engagement, and analytics

  • Ensure sensitivity, authenticity, and credibility in all storytelling

2. Public Relations & Media Management 

  • Drive in-house PR strategy and execution

  • Build and manage relationships with journalists, editors, and publications

  • Draft and pitch press releases, opinion pieces, and impact stories

  • Secure earned media across sustainability, CSR, business, and packaging domains

  • Coordinate interviews and thought leadership placements for leadership

  • Track and report PR outcomes and media impact

3. Influencer & Thought-Leader Partnerships 

  • Identify, onboard, and manage influencers and industry voices aligned with sustainability and impact

  • Design influencer campaigns with clear objectives and ethical guidelines

  • Manage briefs, timelines, approvals, and performance tracking

  • Build long-term influencer partnerships rather than one-off activations

4. Campaign & Growth Marketing

  • Plan and execute integrated digital campaigns for webinars, certifications, raw material offerings, and partnerships

  • Coordinate newsletter campaigns

  • Track leads, engagement, and campaign performance

  • Support sales teams with targeted digital lead generation initiatives

5. Event, Webinar & Brand Visibility

  • Lead digital amplification for exhibitions, trade shows, and industry events

  • Manage webinar promotions, registrations, and post-event follow-ups

  • Coordinate content capture and PR visibility around events

6. Brand Governance & Vendor Management

  • Own brand voice, digital guidelines, and storytelling standards

  • Manage designers, videographers, freelancers, and agencies

  • Review and approve all digital and PR assets

  • Ensure brand consistency across platforms and partners

Qualifications & Experience

  • Bachelor’s degree in marketing, Communications, PR, or related fields

  • 4–6 years of hands-on experience in digital marketing, social media, PR, or brand roles

  • Demonstrated experience managing both strategy and execution

  • Strong writing, editing, and storytelling skills

  • Exposure to sustainability or purpose-led brands is a strong advantage

Application Process

To apply, please send your CV in PDF format to recruitment@plasticsforchange.com with the subject “ Application for Digital Marketing Manager”

DISCLAIMER

PFC is an equal employment opportunity for all employees and provides employees with a work environment free of discrimination and harassment. All employment decisions at PFC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PFC will not tolerate any kind of discrimination or harassment based on any of these characteristics. PFC encourages applicants of all ages.